The New Market.
A recent study by the Noetic Institute revealed that 44 million people in the United States live what was termed eco-spiritual lifestyles. These lifestyles center on values that are ecologically sound and spiritually oriented. These 44 million are unsatisfied by the diet of conventional media, and have the financial resources and active determination to find books, magazines and films to fulfill their hunger. Maya––timely and soulful––intends to feed this new appetite.

Reaching Our Core Audience.
The promotion and marketing of Maya can capitalize on this growing sector of the population through strategic advertisement, use of the Internet and endorsement by eco-spiritual leaders important to this subculture. The study revealed that endorsements from such opinion-makers have as much influence on our target audience as mainstream movie critics.

Breakout Potential.
Maya has great crossover possibilities. Books such as The Power of Now, The Secret, The Four Agreements, and Conversations With God, as well as movies like DaVinci Code, Whale Rider, Sixth Sense, Lord of the Rings, and Crouching Tiger, reveal that the appetite for mythic entertainment reaches well beyond our core audience to the general public as a whole.

International Markets.
Maya, with its universal theme, cross-cultural setting and vivid imagery intends to have strong appeal in international markets. Maya, innovative, uplifting and artistic--promises to be a film that warrants repeated viewing, and purchase as DVD for home libraries.